To introduce Nespresso’s new VIVIDA vitamin-enriched drinks into the daily coffee ritual, we drew inspiration from the world of yoga, capturing a sense of grounding and calm. Perfectly balanced cups and capsules, set against smooth backdrops and accompanied by simple messaging, reinforced a feeling of relaxed sophistication.

Our visuals seamlessly blended product shots with serving suggestions, inspiring a suite of marketing assets across social media, DOOH, print, and in-store promotions.