Hackett sought a way to retain and reward customers while reinforcing its signature sophistication and exclusivity. Our solution? A members-only club: Ssh… Secret Service from Hackett, a loyalty programme designed for the modern gentleman.

For those in the know (and who know how to keep a secret), membership unlocked exclusive rewards and secret VIP experiences. Clues were hidden within the garments, slipped into pockets and discreetly shared by Hackett staff, inviting loyal customers into an exclusive world.